All posts tagged blog

BattaBox Offering Premium Video Content Via Widget

Video is expensive and hard but BattaBox is offering its premium local content for free to bloggers, thus making it cheap and easy.

The new Video Widget (or ‘vidget’) is a front-end BattaBox simple embeddable code that allows anyone to have dedicated videos anywhere on their website.

All you have to do is contact Battabox for the code at battabox.com/contact - and they’ll send you the code  for your website.

To keep things interesting, they’d handle the backend and keep everything updated for you and perhaps the most impressive feature is you can even customise the video widget to your website’s needs – for example, if you just want fashion, Nollywood or sports videos.

With a rise of website visitors watching videos, this is a big opportunity for bloggers to offer great video content, especially since it can be tailored to their target audience.

jobs

Mobile Social Network Eskimi In Need Of Content Provider [JOBS]

Mobile social network Eskimi is one of the largest social media platforms in Africa. 14 million members worldwide, more than 10 million from Africa. Main markets: Nigeria, Ghana, Kenya, Tanzania and South Africa with a business model focussed on creative and mobile advertisement.

Eskimi also work with value added services and are currently looking for a creative and literate person based in Nigeria who could provide local up to date content for various products.

Responsibilities:

- Content Management
Personal qualities:

- Perfect literacy
- Creativity
- Wide knowledge of current affairs, entertainment business

Previous experience in journalism, blogging would be an advantage. Would need to work full time from home.

Updated – December 10, 2013 // This position has now being filled.

WizKid Takes To Social Media To Fulfil MTN Ambassadorial Duty

The Jaiye Jaiye star, Wizkid took to social media to fulfil his duties as a brand ambassador to largest telecom company in Nigeria – MTN. Wizkid does have one of the biggest social media foot print on the African continent and covers popular platforms including: Facebook, Twitter, Instagram, and recently Google+ and Blogger.

Having been following his activities on these platforms, one can say he does a good job in managing his online presence, engaging with fans especially on Twitter and Instagram – and this is no surprise as those are the easiest to use with such a mobile lifestyle.

Breaking From The Norm

Brand ambassadors, especially musicians, are often known to perform at promotional shows and make appearances at launch events, but Wizkid took to Twitter with hashtags including #MTNNigeria, #MTNLoudInNaija to give free airtime to his followers. No doubt that caused a lot of excitement and some of the hashtags trended.

Taking it up a notch, the artist posted on his Google+ page that he would be doing same on Instagram but guess he did not think that one through as he headed back to twitter. This makes sense as he would have to make photos of video capturing the airtime PINs before sharing on Instagram, whereas he just enters them as text on twitter. Interesting to note that Facebook was left out of the action, even with the artist’s page holding more than 800,000 fans.

Happy Wizkid Fan, Happy MTN Fan

Another interesting outcome is  brands traditionally pay a lot of money to celebrity ambassadors who in return build following for the brand, but using social media also sees Wizkid grow his own following, as everybody wants free airtime and will not mind clicking the follow button on his Twitter and Instagram page. Perhaps MTN did not even get a single subscriber on any of their social network, but some WizKid followers not on the MTN network may have just gone out to get new sim cards so as to enjoy the freebies.

Appreciation kept streaming in to signify a high level of engagement, and even a particular tweeter sent a screen grab after winning N23,000 worth of airtime.

No Such Thing As A Free Meal

As to what people will do with the free airtime they got, Wizkid recommended getting Caller Tunes including Jaiye Jaiye, The Matter, and Caro, all distributed by none other than MTN, while the rest definitely go to the usual culprit: voice calls, SMS, and data. Talk about circular cash-flow.

What are you thoughts on Wizkid-MTN approach?

BellaNaija’s Uche Pedro Wins The Future Awards As Young Media Entrepreneur

Prior to the official announcement of the date and venue for The Future Awards Africa (TFAA) 2013, the project’s Central Working Committee (CWC) and the British Council have announced Uche Pedro as the winner of The International Young Media Entrepreneur of the Year’ award.

The award, presented in conjunction with the British Council, aims to celebrate young people working in the media, with entrepreneurial and leadership abilities, potential to change their sector, market awareness and understanding.

“It’s been an exciting four months we are very pleased to announce Uche Pedro as the winner of this new category – which was evolved from our prize in entertainment and media enterprise,” said Chude Jideonwo, Executive Director of The Future Project.

SEE ALSO: Jobberman Trio, Gossy Ukanwoke, And Many CcHubers Make The Future Awards Africa Nomination List  

Pedro, a new media entrepreneur, founded popular Nigerian blog Bella Naija. She will participate in a UK tour with finalists from up to 10 other countries and participate in activities including: a visit to the UK in October where she gets the chance to meet the winners from other countries, make UK contacts, and attend the leading UK industry event– The Cross Media Forum; and a week’s free membership to the exclusive private member’s club – The Hospital Club

The Future Awards Africa 2013 – to be televised exclusively for Africa Magic and broadcast live online on Y! TV – will hold in November 2013 and will be a week-long three-city celebration. The host venue and date will be unveiled by the CWC in the coming week. The event is being held in partnership with the African Union Commission and Microsoft.

You can keep up with the awards on Twitter – @TFAAfrica on Twitter (the official hashtag for the event is #TFAA2013), or on the website thefutureafrica.com/awards.

OTEKBITS At Nokia World Event, Abu Dhabi

Rumours has it that Nokia will announce their first Phablet at the Nokia World event at Abu Dhabi with a lot of new Lumia series. Probably we’d also get to hear the official announcement of  the buy-out by Microsoft.

One thing is for sure though, OTEKBITS will be reporting live from the event in Abu Dhabi as Adewale Yusuf is on his way to the event venue, so follow out twitter feed and live blog for updates.

Here are some official highlight for the event on 22nd of October, 2013:

  1. Nokia Imaging
  2. App partners
  3. Nokia Asha
  4. Business focus

Follow @OTEKBITS on Twitter and check this space for live updates. More at conversations.nokia.com.

The Business of Blogging: Game of Numbers Over Loyalty

This is one dilemma bloggers often find themselves in. Should my blog be targeted at a niche audience, such as sports, technology, fashion, politics, pets, music, etc. or should I go for the numbers by offering a larger content range such as news, lifestyle, web, and entertainment?

While some will argue that with passion and knowledge of a particular niche, you get to grow an audience of loyal readers who get easily converted when it comes to monetization via direct sales or service offering, this approach often comes with a cap on numbers. On the other end going for numbers by offering a wide range of content corresponds to more traffic revenue in turn for looseness on reader’s loyalty.

However some blogs, including Mashable, and Buzz Feed, have gone on to master the balance, thus achieving both the numbers and level of loyalty that comes from brand association, and perhaps that comes from understanding the business of blogging.

Here’s a twitter compilation from a rant on the issue. Do feel free to share your thoughts.

New BlackBerry 9720 Comes With A BBM Shortcut Key And More

For customers that want a smartphone that’s built for a communications centric experience, BlackBerry today introduced the new super social BlackBerry 9720 smartphone. Designed for a premium look and available in a variety of vibrant colors, the new BlackBerry 9720 smartphone takes everything you’d get from a starter smartphone to the next level, and comes packed with all of your favorite social apps to let you spark the conversation.

“The BlackBerry 9720 smartphone gives you all the essentials of the BlackBerry smartphone experience to support a communications centric lifestyle. It has the best keyboard and functionality for BBM, as well as an updated BlackBerry 7 OS that adds many enhancements. It’s perfect for customers upgrading from a feature phone or entry-level Android or Windows Phone device, as well as existing BlackBerry smartphone customers, that want a richer experience and jump up in style and performance,” said Carlo Chiarello, Executive Vice President for Products at BlackBerry.

SEE ALSO: BlackBerry And Oracle Organize Mobile Apps Challenge

The BlackBerry 9720 smartphone features a spacious BlackBerry Keyboard with distinct keys for optimal typing, a 2.8” touchscreen and trackpad for easy navigation, offers generous battery life, and numerous enhancements including:

BlackBerry 7 OS – The new BlackBerry 9720 smartphone comes with BlackBerry 7 OS version 7.1, which features an updated interface that lets you swipe to unlock the phone or access the camera from the lock screen, as well as additional enhancements.

BBM – The new BlackBerry 9720 smartphone features a dedicated BBM™ key that makes it quick and convenient to access the globally popular mobile social network, and with its BlackBerry Keyboard, messaging your BBM friends is easy and accurate. It also includes BBM Voice, which lets you chat over Wi-Fi for free. The latest version of BBM, which features BBM Channels, will also soon be available for download on the BlackBerry World storefront, letting you tune in and connect with the businesses, brands, celebrities and groups you are passionate about.

Built-in FM Radio – With the BlackBerry 9720 smartphone you can listen to local FM stations, and automatically let your BBM friends know what station you’re currently listening to.

Multicast to Make Yourself Heard in an Instant – The refreshed BlackBerry 7 OS lets you quickly type your message once and post it simultaneously and instantly to your friends on BBM, Twitter and Facebook. You can even snap a picture and post it to multiple social networks all at the same time, right from the camera app.

Discover New Possibilities – With access to BlackBerry 7 apps and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more productive and better informed, and keep you well connected and thoroughly entertained, while on the move.

Smart for Business Too – With BlackBerry Enterprise Server or BlackBerry Enterprise Server Express, the BlackBerry 9720 smartphone offers superior business productivity features with market-leading mobile device management, application management and security, and is a very cost-effective solution for any organization.

Beginning in the coming weeks, the new BlackBerry 9720 smartphone will be available in select markets from retailers and carriers in Asia, EMEA and Latin America. A variety of accessories from cases to carrying solutions, to chargers and audio peripherals, will also be available from select retailers.

About BlackBerry

A global leader in wireless innovation, BlackBerry revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. More at blackberry.com

Image Credit – IBN

Outsmart Versus Outspend, Konga Takes On Content Marketing

Just when you think Sim Shagaya’s soon-to-be legacy could not get any more social, it pulls content marketing out of the hat. Perhaps a big punch in the face for us – the so called tech blogs, or with less pain, a wake up call. Konga has gone to prove that it really does understand the power of social media and how to harness that power to outsmart rather than outspend the competition – you know who.

SEE ALSO: Learning From Founders Chapter One: Sim Shagaya’s Story

With a pro-level quality of engagement on it’s Facebook and Twitter – a verified one at that, the brand saw it fit to go the Content Marketing route with its blog, and it seem to be doing a very good job with it’s product reviews and customer features.

Having checked out the review of the BlackBerry 10 Q above, I just had to drop a comment on the post, and once again a moderator was on ground to give a reply in no time – well 3 hours later – sharing the purpose of such reviews: “…We have other reviews that you can check out. Our videos try to find a quick balance between tech, functionality and style.

SEE ALSO: Konga Gets Twitter Verified And Takes On Omawumi As Ambassador

With sections of the blog, focussed on Deals, Gadgets, Gist (including stories on user experience), and Style Clinic, Konga may have just added another key weapon to its arsenal of social media marketing tools – not to mention the amount of star power that A-list celebrity Omawumi brings to the table.

Anyone caught the Hitler video on….?

WordPress Turns 10: Join The Lagos Celebration Event Today

WordPress, the world’s largest blogging and content publishing software is 10 years old today –  May 27, 2013.  WordPress is an open source content management system and has developed from being a simple blogging software into a full fledged content management software powering about 55% of all the websites being developed globally.

In commemoration for this and as a Pre-Conference in preparation for WordCamp holding later in the year, we are organizing a meetup to mark the event. The discussion will be centered around:

- Introduction to WordPress
- The history of WordPress
- WordPress in Nigeria
- Lets sing and celebrate!
- WordPress and the opportunities for growth
- Growing the WordPress community in Nigeria
- From Blogging to Business
- WordCamp Nigeria 2013

The event seeks to bring together people interested in WordPress, bloggers who use WordPress everyday, developers who seek to make a difference by creating innovative solutions and entrepreneurs who seek to impact the world through the creation of creative and profitable media content – like we are doing at OTEKBITS (yes, we run on WordPress too).

Register here: http://goo.gl/NHfxK

Date: 27th May 2013
Time: 4 – 6pm
Venue: 51 Opebi Road Ikeja (almost opposite Adebola House)
RSVP: Deola – 08054248015, 07080565000 – Ay, Seye – 08033645430.

Happy Children’s Day and Happy birthday to WordPress.

Meet The OTEKBITS Branding Competition Finalist And Vote

We called on you – our readers to help as we took up the challenge to finally change our name from OTEKBITS. After a couple of entries, we have selected the finalist and you can now vote for your favorite below.

Polls closes Wednesday, May 29, 2013 at 23:59. Remember we got BlackBerry phones and Microsoft Office 2013 keys up for grabs. So get in on the action here.