All posts in Mobile Web W.Africa 2012

Spinlet, The Mobile Music Startup Opens to Nigerians

A few minutes ago, I was able to access Spinlet from my mobile phone. At first trial, I was told that Spinlet is not available for my region – Nigeria. I got in touch with them and was told that they were working on the server and I would be able to access it in few mins. Spinlet was one of the sponsors and speakers during Mobile Web West Africa 2012. I was able to observe the product during the event at their stand. I saw it working on an Android, Blackberry and a Nokia phone–Symbian.

They have made it open to everyone now and you can access it from this moment. This is a developing post. We’re testing it and will be sharing our first impressions pretty soon. One of the things I was most impressed with during the demo was that operator billing was weaved into the service. That is you can buy music – digital content – from Spinlet with your phone credit. I tried it just now and it worked. Below are some screen shots while trying it on my Nokia N8.

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Don’t Ever Under Estimate Your Users – Emma Kaye of Bozza

I was able to catch a few moments with the Founder of Bozza, Emma kaye. We did a preview on her prior to the Mobile Web West Africa 2012 conference and we were also able to listen to her presentation during the event.

There are a few things that Emma shared with me that tech entrepreneurs can learn from

Obviously, there is no one size fit all strategy in approaching the technology business these days, as she pointed out. Experimentation was at the centre of their business. Today, we live in a fast and ever changing world. Like Steve Jobs said; while you’re busy trying to get the product that the people say they want to the market, they have changed their mind before the product is ready. This is the reason why Apple never really relied on a controlled group or experimentation in deciding what product/service to release to the market.

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5 Reasons You Should Develop For Blackberry Platform in Nigeria

Mobile Web West Africa 2012 was great and I am happy to have made it to the event. The event was super charged. Yes, #MWWA 2012 is gone. There were several key take-aways and I’ll be sharing some of them on this blog.

Blackberry stole the show many times as expected. RIM was the sponsor of the developers day. Of course there were other companies and other superb presentations. Lelany Sommers, Blackberry representative from the UK, made a presentation on the first day, sharing some statistics and also announcing that RIM is opening an office in Nigeria. Finally!!! This is long overdue based on the company’s market presence in Nigeria. Read more…

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Mobile Web West Africa Day 2: #MWWA2012 Live Coverage

It’s Day 2 at the Mobile Web West Africa 2012 and we are excited to have our team cover the event live. If you are unable to make it up to the event, you can follow the event live on our blog. You only need to bookmark this URL.

You can also visit our #MWWA2012 event page for details of all our write-ups. We already rolled out some pre-event updates. To ensure that you don’t miss any of the, follow us on twitter - @oTeKbits, and get updates from our Mobile Web West Africa 2012 blog channel.

We did some stories earlier on what to expect from the conference, in term of companies that would be represented and showcasing product, including InMobiSpinletRIM, and tech personalities as well. If you missed those write-ups, visit our Mobile Web West Africa channel now.

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Mobile & Music – The Perfect Combination | MWWA2012 Day 1 Session 4 Recap

What a fun way to end the Day 1 of the Mobile Web West Africa 2012 event. The session titled Mobile & Music – The Perfect Combination had Obi Asika (Chairman & CEO Storm 360) talk about the the local content – referring to music, artist, record labels, music publishers, etc. He did spend time on IP regulations and copyright laws. 99.9% of artists in the world do not understand copyright, so artists (and managers) have to look for knowledge about IP Protection. He also stressed on the need for re-evaluate revenue models, as artist should start to look at tour and licensing as a means of raising revenue.

Obi Asika closed with “The issues of rights are licensing is critical to monetization” before Sami Leino (COO Spinlet) took over to talk about the product Spinlet. Aside buying, playing and sharing features that users get to enjoy , Spinlet creates fan connect and legal revenue for the artiste. The affordability for users (able to stream music at N500 per month), coupled with good reviews (some from Technissivity and Techloy representatives who tested the app live at the event) about the user experience will play a big role in the adoption. You do have to wait till the first week in May to get your hands on the service though.

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MWWA2012 Session 2 Recap: The Importance of Local & User Generated Content

The second session focused on content generation and we had big players on the African scene make the panel. Emma Kaye (CEO, Bozza) kicked off sharing How Content is Driving the uptake of Technology. Bozza, although more dominant in South Africa, is already spearheading the ways by which local content are generated and how good curation appeals to eyes – both local and foreign. Perhaps, nothing shared will be new if you read up on the pre-event post we did about Bozza and Emma Kaye.

Jason Njoku (Founder, iROKO Partners), did a stellar job in showing how iROKO Partners is now successful in putting value on local content – Nollywood. Brands such as iROKOTV and iROKING have taken the video and music content and packaged for use by both the local and international marketUS, UK, Canada and Italy is where much of the traffic to Nollywood love comes from. Although so much money is lost to pirates, Iroko Partners is working on curbing this problem. As far as iROKO is concerned, the winners are fans, content producers, advertisers and partners.

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More Than A Thousand Words. Mobile Web West Africa 2012 in Pictures.

They say a picture is worth a thousand words, so here’s a few photos from the Mobile Web West Africa 2012. The photos are from the the first two sessions morning sessions moderated by Yomi Adegboye (Founder/Publisher, Mobility Blog).  You can check out more photos on Flickr courtesy of oTeKbit’s Jesse Oguntimehin.

Read the Session 1Recap: Mobile Web and Application Opportunity. You can also get real time updates via our live blogging and Twitter updates – @oTeKbits. And if you cannot follow live updates, fret not. You can read up blog updates from our MWWA2012 blog channel.

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MWWA2012 Session 1 Recap: Mobile Web and Application Opportunity

First day at the Mobile Web West Africa 2012. Kicked a little late, but Yomi Adegboye (Founder/Publisher) of Mobility Blog was good in managing the first session speakers. The session titled - The Mobile Web and Application Opportunity and Sector Evolution had Isis Nyong’o (Vice President & Managing Director, Africa, InMobi) open the floor with Analysis of the expansion of the sector across the key market in Africa. She talked about how mobile is changing Africa in different ways. Read more…

Mobile Web West Africa Day 1: #MWWA2012 Live Coverage

Mobile Web West Africa 2012 has finally kicked off and we are excited to have our team cover the event live. If you are unable to make it up to the event, you can follow the event live on our blog. You only need to bookmark this URL.

You can also visit our #MWWA event page for details of all our write-ups. We already rolled out some pre-event updates. To ensure that you don’t miss any of the, follow us on twitter - @oTeKbits, and get updates from our Mobile Web West Africa 2012 blog channel. Read more…

Creating Local Content By Leveraging On Mobile – Emma Kaye

 “Mobility has huge socio-economic, educational, commercial, societal and individual significance. Emerging economies have been hugely resourceful in using mobility in socio-economically important ways, to empower micro enterprises. By embracing mobility as a content delivery platform, emerging countries or continents can leapfrog developed economies, establishing a unique societal brand in a vibrant new industry”.

That is Emma Kaye there. She’s going to be one of the speakers during Mobile Web West Africa 2012 that starts tomorrow 25 April 2012 and she would be speaking on the first day of #MWWA2012.

Like the previous edition, this one promises to offer quality contents plus some fun. During the Mobile Web West Africa pre-conference chat yesterday with the event organisers, Emma Kaye’s name was mentioned. She was heralded as a fantastic entrepreneur who has done great stuff in the mobile technology sphere in Africa.

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