Google is one popular brand that is ubiquitous. To some Google is the browser they know. I once met a guy who thinks of Google as the whole internet. What he does is, even if he needs to go to Facebook, he goes to Google first. I am sure the concept of what a browser is and what a browser does is still alien to him. It is alien to so many people.
For those of us using Google search already, we may have noticed how has deteriorated for some time now. There have been people moaning about how irrelevant some of the results that Google serve have been. It was time for the search algorithm that drives Google to grow up and serve more intelligent and more mature results.
I remember that I once read an article by Wadhwa, where he was talking about how Google needs to step up its game and become more relevant. This was his observation;
“Google has become a jungle: a tropical paradise for spammers and marketers. Almost every search takes you to websites that want you to click on links that make them money…”
Hopefully, Vivek Wadhwa is now satisfied with what Google has just done with the Knowledge Graph. True to his observation, if you are going to use Google to search for some kind of information, you have to be ready to spend some huge amount of time searching through the junks that Google will serve you. Some “smart” marketers and SEO experts would have optimised some junk sites and portals and feed them with some words that are similar to what you are looking for, but are not in any way offering the information you are looking for. You will agree with me that this will lead to frustration.
Google Knowledge Graph
Google Knowledge Graph is the response that Google is giving to this problem. What is Google Knowledge graph and how can you start benefiting from it?
Basically, Google will be making use of how its users have been using search and building that intelligence into the new way Google search will be working. Hear what Google said;
“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it, because the facts we show are informed by what other people have searched for”
What people have searched for in the past would have formed a pattern over time and Google’s engineer must have used that to build and intelligent machine—algorithm that is the Knowledge graph.
The Knowledge Graph can help you to make some unexpected discoveries. When you search for terms, Google will summarise your search and provide you with some extra that you may also be interested in.
This is a laudable idea. This is how a writer fron TheTelegraph describes it;
“This might mean answers can be returned even when the question is typed or phrased incorrectly and that Google will present the returns cleanly. Web-watchers already have a name for this – they call it the “the semantic web” – which drills into unstructured data to make it categorisable and searchable.”
I prefer this to when they are working to make search social. This should do a better job at serving me relevant information rather than information that are being searched or served by the people that I am closed to or connected to on Google plus or any social network as the case may be.
Google Knowledge graph should usher in a new era to search.
What will this mean to Search Engine Optimisation marketers? Well, maybe they will start optimising for idea relevance instead of optimising for key words. I will like to see how SEO marketers will respond to this and adjust. They are the one culpable to the irrelevant results that we have to swim through when searching for information on the web.
For now, there is a gradually roll out this view of the Knowledge Graph to U.S. English users. It’s also going to be available on smartphones and tablets.
Here’s a video explaining it in brief from Google
Image Source: FreeDigitalPhotos.net