Mobile advertising network, Twinpine today celebrates the end of its first commercial year and has marked the occasion by announcing some company highlights for the past 12 months. At launch, the company set a target of reaching 100 million monthly impressions within a year. It has far surpassed this, now handling over 500 million and anticipates that number will reach 1 billion by January 2013.
Based in Nigeria, one of the countries leading Africa’s mobile boom, Twinpine’s founders witnessed first-hand the emergence of mobile advertising in Africa and quickly identified that the scattergun or ‘blind’ approach to mobile advertising taken by the majority of African mobile ad networks was failing to deliver real value for brands and mobile subscribers alike. As a result Twinpine built itself around delivering a premium approach to advertising, creating customised mobile ad campaigns to help brands and publishers reach the right audience and deliver higher conversion rates.
Twinpine’s fresh approach to mobile advertising in Africa has resulted in it developing an impressive portfolio of more than 30 leading ad agency partners, plus international brand customers such as Nokia, MTN, Pepsi, Autodesk, Guinness and local industry giants like Nigerian Breweries, Interswitch and Enterprise Bank, helping them to achieve their marketing goals with impressive results to show for it. In addition, Twinpine is the only mobile ad network to partner with the top two publishers in Nigeria, Ghana and Kenya.
In acknowledgement of this success, the company was awarded a grant of $60,000 from the Youth Enterprise with Innovation in Nigeria which supports entrepreneurial youth in Nigeria, encouraging them to develop and execute business ideas that lead to job creation.
In addition to developing its own business in the last 12 months, Twinpine has been committed to growing the local mobile ecosystem, which saw the mobile ad network kick-start the mobile presence of local leading premium publishers by supporting them with the development of their own mobile sites, for free.
All of us at oTeKbits do congratulate and wish Twinpine many more successful years in the African mobile space. See full press release here.
Twinpine is a premium mobile advertising network reaching millions of African consumers on mobile devices with operations in Nigeria,Ghana andKenya.The company helps brands and publishers run and manage tailored mobile advertising campaigns, enabling them to connect with the right audience, increase conversion rates and, ultimately, make the most of mobile. twinpinenetwork.com
Do You Know: African start-up’s tailored approach to mobile advertising drives conversion rates of up to 77%