Nigeria’s Online Retailer Becomes JUMIA

jumia announced today that it was rebranding and repositioning itself to be the largest online retailer in Africa, It will begin operating under the new trade name, JUMIA, effective immediately.

The rebrand is the outcome of the overwhelming response to the online shop’s offerings in Nigeria. Within 6 weeks of its launch, there were over 1.8million visits. With its unbeatable prices and discounts, exclusive products and legendary Flash Sales, it continues to grow exponentially daily. It was the first place to offer the Samsung Galaxy S3 phone online as well as debuting numerous other products.

Speaking about the rebrand, co-founder Tunde Kehinde said, “It has become necessary to accelerate growth and integrate more seamlessly with the rest of Africa. The new JUMIA is larger and better equipped to fulfil the growing demand for online shopping in Nigeria.

Top local and international brands already on the site include Apple, Nokia, Blackberry, Huggies, Clinique, House of Tara and Lego. JUMIA plans to add more categories, including fashion, shoes and computer games, eventually selling over 25,000 items by the end of the year.

At, Nigerians can expect the latest mobile phones, laptops, electronics and home appliances. Additionally, there are over 20,000 book titles and an extensive catalogue of beauty, hair, baby and children’s products. JUMIA’s indeed the largest general retailer of consumer goods online.

“Being part of the largest online store in Africa, will allow us to better leverage our network to provide a wider selection of brands and products, customers will experience even better prices, improved customer service and more value added features that will improve their shopping experience.” said co- founder Raphael Afaedor.

To celebrate it’s launch, JUMIA is offering free delivery anywhere in the country and sponsoring a giveaway competition where customers who fill out their profiles in their free accounts stand a chance to win a Samsung Galaxy S3 and other prizes. All the information for the competition is available on the new JUMIA website or on the Facebook Page.



JUMIA is Nigeria’s No. 1 online retailer, selling a variety of items including books, mobile phones, toys and beauty products. It launched in Nigeria in May 2012 and delivers to any part of the country. JUMIA is backed by Rocket Internet GmbH, a German based incubator.


  1. […] is quickly becoming a two horse race between Konga and the consolidated might of the Rocket’s Jumia. And in the battle between these two e-commerce giants to dominate the market, a major point of […]

  2. […] in money, time, technology and personnel that it would require to do e-commerce on the scale of a Jumia or […]

  3. […] Just when we thought the 2012 e-commerce calender is closed, Rocket Internet unveils an online auction marketplace – Kaymu, to add to its e-commerce clone portfolio in Nigeria including: Kasuwa and Sabunta, now consolidated as Jumia, and HelloFood. […]